Vitauthority is leaving ~$330K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Vitauthority
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: COLLAGEN10 gets you 10% off sitewide
Preview Text: Your 10% off is ready. Here's where to start
HERO MODULE
Hero Approach: Direct
H1: You're In
Subhead: 10% off, use it now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your discount code is COLLAGEN10. Good for 10% off sitewide for the next 14 days. Here's what 500,000+ customers are actually buying.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Multi Collagen Burn Powder Smoother skin and cellulite support in one daily scoop
Bone Broth Collagen The easy way to hit your protein and collagen goals every day
Melt Thermogenic Support Metabolism support you can feel working
Multi Collagen Peptides Protein+ Hair, nails, skin, and joints, one powder
2
▼
Hey,
Most collagen supplements weren't built for real people. They were built for margins. Cheap ingredients, celebrity faces on the label, and a lot of promises that didn't hold up in the mirror.
That bothered us. Because the people buying these products weren't looking to be impressed by a spokesperson. They were dealing with real things. Joint pain that made mornings hard, skin that no longer bounced back, hair that was thinning too fast, energy that had quietly disappeared somewhere in their 30s.
So we went a different direction. No celebrities. No gimmicks. Just formulas built around clinically studied ingredients, sourced well, and tested by real people with real goals.
Over 500,000 customers later, the feedback is pretty consistent: it works, it tastes good, and it fits into actual life without a lot of effort.
That's what we set out to build. I'm glad you're here.
If you have any questions before you order. Or just want to know where to start. Hit reply. I read these.
Your 10% off code is COLLAGEN10. It's good for 14 days, so don't sit on it too long.
– Angela
Wellness Team, Vitauthority
3
▼
INBOX MODULE
Subject Line: Single-source collagen doesn't cut it
Preview Text: It's not the collagen itself. It's what's missing from it
HERO MODULE
Hero Approach: Curiosity
H1: Not All Collagen Works
Subhead: Here's what actually does
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most collagen on the market is a single source, at a generic dose, with no clinical backing. Here's what we do instead.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons 500,000+ Customers Keep Coming Back
Infographic: Checklist
- Patented ingredients. Formulas built around SOD B Dimpless® and GlucoVantage® Dihydroberberine, not commodity fillers
- Multi-type collagen in every blend. Not a single source, because different collagen types do different jobs
- Dissolves almost instantly. No grit, no clumping, no chalky aftertaste
- Goal-based system. Products organized by what you're actually working on (skin, joints, weight, gut, energy, sleep)
- Clean sourcing. No unnecessary additives, quality-first from the start
- Built for repeat customers. VIP pricing, Subscribe & Save, and VitaBucks rewards so the longer you stay, the more you save
Products Shown
- Multi Collagen Burn Powder. Patented cellulite support plus daily collagen
- Berberine+. Clinically studied metabolic and blood sugar support
- Bone Broth Collagen. High-protein collagen that actually tastes good
4
▼
INBOX MODULE
Subject Line: You haven't used COLLAGEN10 yet
Preview Text: 9 days left before your discount disappears
HERO MODULE
Hero Approach: Direct
H1: Still Thinking?
Subhead: Your code expires in 9 days
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Apply COLLAGEN10 at checkout for 10% off. And take another look at what's worth starting with.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
Multi Collagen Burn Powder The one customers come back to first, every time
Detox Nourish Gut support that does the quiet work your digestion needs
Hair Growth Activate Capsules For the hair loss you've been putting off addressing
Fiber Fix Daily gut health that fits in a glass of water
5
▼
INBOX MODULE
Subject Line: Weeks later, nothing had changed
Preview Text: What you're actually paying for when you go generic
HERO MODULE
Hero Approach: Question
H1: Why Doesn't It Work?
Subhead: The ingredient list is usually the answer
Cta Button: See How We Compare
MODULE 2: TRANSITION COPY
Most collagen supplements look the same on the shelf. The difference shows up a few weeks in. Or doesn't.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Vitauthority vs. The Typical Collagen Brand
Infographic: Table
- Ingredient quality | Clinically studied, patented ingredients (SOD B Dimpless®, GlucoVantage®) | Generic commodity ingredients, often underdosed
- Collagen sourcing | Multi-type blends targeting specific outcomes | Single-source collagen, no outcome targeting
- Taste and mixability | Dissolves almost instantly, customer-praised flavor | Gritty texture and chalky taste commonly reported
- Customer base | 500,000+ verified customers | Smaller or unverified review counts
- Product range | Goal-based system across skin, joints, weight, gut, energy, sleep | Narrow range, no goal-based curation
- Savings options | VIP pricing, Subscribe & Save, bundles up to 25% off | Full retail, minimal loyalty benefits
- Price per serving | Competitive when using Subscribe & Save | Similar or higher with no savings path
Products Shown
- Multi Collagen Peptides Protein+. Skin, nails, hair, joints in one clean powder
- Melt Thermogenic Support. Fat-burning support that doesn't rely on junk ingredients
6
▼
INBOX MODULE
Subject Line: 500,000 customers didn't get lucky
Preview Text: Real results from customers who were skeptical too
HERO MODULE
Hero Approach: Story
H1: Real People, Real Results
Subhead: No celebrities. Just customers.
Cta Button: Shop Their Favorites
MODULE 2: TRANSITION COPY
We'll let them do the talking.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Actually Saying
Infographic: Numbered List
- "My knee pain subsided after a few weeks of taking the collagen and I was sold! Later I noticed my skin felt smoother and my cellulite was clearing up!". M.T.
- "The powder dissolves almost instantly which I have found to be rare with a lot of the different collagen supplements I've tried. I can already see a difference in my face and skin. So smooth and really just has that glow to it.". J.R.
- "I had surgery about a year ago and have been losing my hair quite a bit. Since using the multi collagen I can see my little hairs growing back in. Also my nails are growing fast and long.". D.K.
- "I love Vitauthority because their products are so clean. You can tell they use quality ingredients! Regardless of what my fitness goals are each month, they've got me covered.". S.M.
- "As a busy mom, wife, and business owner, I am always on the lookout for healthy products that I can work into my daily meals and routine without any fuss. Vitauthority's products are easy to use, tasty, and deliver the results they promise.". L.C.
Products Shown
- Multi Collagen Burn Powder. The one that keeps coming up in customer reviews
- Hair Growth Activate Capsules. For customers dealing with thinning and regrowth
- Bone Broth Collagen. High-protein, great taste, easy daily habit
7
▼
INBOX MODULE
Subject Line: COLLAGEN10 dies at midnight tonight
Preview Text: COLLAGEN10 expires. This is the last reminder
HERO MODULE
Hero Approach: Direct
H1: Code Expires Tonight
Subhead: Last chance for 10% off
Cta Button: Use COLLAGEN10
MODULE 2: TRANSITION COPY
COLLAGEN10 expires at midnight. After that, it's gone. No extensions, no reissues.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Midnight
Multi Collagen Burn Powder Smoother skin and cellulite support, one daily scoop
Bone Broth Collagen Protein and collagen in a format that actually tastes good
Melt Thermogenic Support Metabolic support you can feel on day one
Berberine+ Blood sugar and metabolic health backed by real clinical data
Detox Nourish The gut reset most people put off too long
Hair Growth Activate Capsules For thicker, stronger hair starting now
8
▼
Hey,
I noticed you haven't used your discount code yet, and I just wanted to make sure everything's okay on our end.
If something felt off. Questions about which product to start with, concerns about ingredients, wondering if this is even right for you. I'd genuinely love to hear it. Just hit reply. We read every one.
No pressure at all. If the timing isn't right or you're still deciding, I completely understand. These things move at your pace, not ours.
But if you've been sitting on it, COLLAGEN10 is expiring very soon. Ten percent off, sitewide. Once it's gone, it's gone for good. This code won't be reissued.
Wherever you land, thanks for being here. It means something that you found us.
– Angela
Wellness Team, Vitauthority
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.